Praise was created out of a calling to build something bigger than a beverage. Founded and led by Bryce Crawford, a Christian storyteller with a global audience, Praise exists at the intersection of faith, culture, and everyday performance.

At the heart of the brand is Zion, the lion mascot who represents strength, courage, and faith lived out daily. What began as a vision to bring clean, purposeful products into everyday life has grown into a purpose-driven brand rooted in belief, intention, and community.

Every product is crafted to support focus, momentum, and endurance while staying grounded in faith and honoring the work God places before us.

Bryce Crawford

Bryce Crawford is the founder and creative force behind Praise. A Christian storyteller with a global audience, Bryce is known for honest conversations, street interviews, and faith-centered content that meets people where they are.

Praise is an extension of Bryce’s mission to bring faith into everyday life in a practical, relatable way. Built for long days, meaningful work, and real responsibility, the brand reflects his belief that what you consume should serve your calling, not distract from it.

Zion the Lion

Inspired by the Lion of Judah, Zion represents strength through faith, courage without arrogance, and confidence rooted in belief. He is a symbol of showing up daily with intention, standing firm in what you believe, and moving forward with purpose.

Zion is not about hype. He is about resilience, discipline, and quiet strength.