Praise Brand Kit
Everything you need to represent Praise consistently — our story, voice, colors, type, logos, and imagery. Please keep our look and message intact, and reach out before publishing anything you're unsure about.
Download the kit
Grab everything in one zip — logos, graphic elements, and approved photography. Or download individual files in the sections below.
Bundles every file linked on this page into one zip.
The Idea
What Praise stands for
Four principles that guide every product, post, and partnership.
1
Faith-forward
Rooted in faith, made with a clear conscience.
2
Clean by design
No artificial colors, naturally sweetened, real ingredients.
3
Built to perform
Energy and hydration for focus, training, and everyday life.
4
For the community
We show up with positivity — even prayer requests live right on the can.
Mission
Our Mission
Praise is a faith-forward brand creating clean energy drinks and hydration electrolytes — built to support focus, performance, and everyday life, rooted in faith. We make products people can feel good about, with a clear conscience and a clear purpose.
Vision: a brand that fuels body and spirit. Values: faith, integrity, quality, and community.
Messaging
Messaging & Taglines
Primary tagline: Fuel your day. Honor your soul.
Hydration line: Hydrate. Replenish. Recover.
Alternates: Energy for the body, fuel for the soul. · Clean energy, higher purpose.
- Clean ingredients — no artificial colors, naturally sweetened, real electrolytes.
- Faith-rooted and community-minded — scan for prayer requests right on the can.
- Built for focus, performance, and everyday life.
Colors
Click any value to copy. On the web: white is the background, cyan breaks up sections, black is text, gold accents. On packaging: cyan is the background and white is the text. Lime green and fruit punch red are flavor accents — confirm exact values against the final cans.
On the web
On packaging
Typography
The Praise type system is the Eurostile family (Adobe Fonts). Eurostile Heavy Condensed leads for titles & headings; Eurostile (regular) carries body & UI; Eurostile Extended is reserved for the wordmark.
ABOUT BRYCE
Eurostile Heavy Condensed
Headings & Titles
Heavy 800 · ALL CAPS · white, 1px black stroke + black drop shadow
Free on Adobe Fonts with Creative Cloud — activate it there.
Fuel your day. Honor your soul.
Eurostile
Body & UI
Regular / Bold (400 / 700)
Part of the Eurostile family (Adobe Fonts).
PRAISE
Eurostile Extended
Display / Wordmark
Black (900) · ALL CAPS
Reserved for the wordmark. Part of the Eurostile family (Adobe Fonts).
Type scale
PRAISE ENERGY
WHAT YOU GET
Our Mission
Fuel your day. Honor your soul.
No artificial colors · naturally sweetened
Logos
Three lockups, each available as SVG and PNG: Praise Energy, Praise Hydration, and the Praise wordmark.
Clear space: keep padding around the logo at least the height of the P in PRAISE. Minimum size: about 24px tall on screen.
Please don't: recolor, stretch or squash, rotate, add shadows or outlines, or place on busy / low-contrast backgrounds.
Graphic elements
The recurring brand elements: the signature cyan gradient and the product icons.
Cyan gradient
Transparent → cyan, full by ~22.5%. The signature brand gradient.
Mascot — Zion the Lion
Zion in his signature poses — transparent PNGs, ready to drop into designs.
Photography
Photo Direction
"If summer had a purpose." Praise photography is optimistic, energetic, modern, and bright — fuel for the life you're called to live, not a gym supplement. Think blue skies, sunlight, fresh fruit, crisp whites, and tropical water. Not louder, not tougher — just brighter.
Look: natural light (golden morning, midday sun, open shade), commercial / Apple-level cleanliness, strong negative space, vibrant true color. People: real and relatable, ages 20–35, neutral and earth-tone wardrobe, no big logos — never influencers or fitness models. Scenes: kitchen, boutique gym, beach, running trail, community hangouts; recovery moments over hard action. Product: floating, fresh, premium — bright gradients, minimal fruit, water droplets, lots of breathing room. Editing: high contrast, bright whites, clean blues, natural skin, fresh greens.
✅ Always
- Bright blue skies, sunshine, natural light
- Real, relatable people (20–35), earth tones
- Recovery moments — shaker in hand, stretching
- Fresh fruit, water droplets, ice, clean whites
- Minimal props, strong negative space, off-center product
🚫 Never
- Dark, moody, or black backgrounds
- Aggressive fitness, bodybuilding, powder explosions
- CGI splashes, neon/cyberpunk, smoke or fire
- Teal/orange grading or heavy grain
- Gloomy weather, busy/staged scenes, big logos
Example shots
Reference frames — match the direction above.
Voice
Voice & Tone
Encouraging, energetic, and genuine — never preachy or hype-y. We speak with warmth and confidence: faith-forward, positive, and down-to-earth. Short, punchy lines for headlines; clear and friendly for body copy.
✅ We say
- Fuel your day. Honor your soul.
- Energy for the body, fuel for the soul.
- Hydrate, replenish, recover.
🚫 We avoid
- Hype and exaggerated claims
- Jargon
- Anything preachy or judgmental
Colophon & Contact
Praise Brand Kit · v1.0 · 2026. Need something not here, or have a question about usage? Get in touch and we'll help.
Praise Energy, LLC · Loveland, OH. Trademarks: Praise Hydration, Praise Energy, Zion the Lion.
