Praise Ambassador — Approved Claims Guide

Version 1.0 · For Praise Ambassadors

This is the single most important document in the Program. Praise is a dietary supplement / functional beverage, which means what you say about it is regulated by the FTC and FDA — and a bad claim can create liability for you and for Praise. Read this before you post. When in doubt, ask.

The 3 golden rules

  1. Always disclose that you're a Praise Ambassador. Every post. Every time.
  2. Speak only from your own experience. "Here's how I use it" — never "here's what it does for you."
  3. Never make health, medical, or disease claims. No cures, no treatments, no "clinically proven."

If you only remember three things, remember these.

Rule 1 — How to disclose (FTC)

You must clearly and conspicuously disclose your connection to Praise on every piece of content — posts, stories, reels, videos, lives, podcasts, reviews.

Use one of these, up front and easy to see:

  • #PraiseAmbassador
  • #ad or #sponsored
  • Or say it plainly: "I'm a Praise Ambassador."

Do it right:

  • ✅ Put it at the start of the caption — not buried under a wall of hashtags or hidden behind "more."
  • ✅ In videos, say it out loud and/or show it on screen — not just in the description.
  • ✅ Disclose even if you're just sharing your code or received free product (free product counts as a paid relationship).
  • ❌ Don't rely on Instagram's "paid partnership" tag alone — add the hashtag/text too.

Rule 2 & 3 — What you can and can't say

✅ GREEN — Say these freely (your real experience + lifestyle)

  • "This is my go-to hydration."
  • "Helps me stay hydrated during long days."
  • "I love that it's got zero sugar and no artificial colors."
  • "Clean ingredients I feel good about."
  • "Fruit Punch is my favorite flavor."
  • "Part of my daily routine / what I drink at the gym / my travel essential."
  • "Tastes amazing" / "mixes clean" / "no weird aftertaste."

⚠️ YELLOW — Facts you may state, but only as facts on the label (no benefit spin)

You can cite what's actually on the current Supplement Facts panel, stated plainly:

  • "Each serving has 300mg sodium, 390mg potassium, 70mg magnesium" (and chloride once confirmed on-label).
  • "Naturally sweetened, zero sugar."
  • "Non-GMO, gluten-free, made in the USA."
  • "Made with watermelon juice powder and L-Citrulline." (You may say these ingredients are in it — do NOT attach a benefit like "for recovery/performance" unless Praise gives you approved, substantiated language.)

Rule of thumb: describe what's in it, not what it does for your body.

❌ RED — Never say (these are the ones that cause real problems)

Do not state, imply, or suggest that Praise:

  • cures, treats, prevents, heals, or fixes any disease, condition, or symptom (cramps, migraines, hangovers, illness, etc.);
  • is "clinically proven," "FDA approved," "doctor recommended," or "scientifically proven";
  • helps you lose weight, affects GLP-1 / Ozempic, or affects fertility or pregnancy;
  • "boosts immunity," "boosts recovery," "boosts performance," "detoxes," or "balances hormones";
  • replaces medication, water intake, or medical care.

Also never:

  • Give medical or nutritional advice ("take this if you have X").
  • Market to children under 13.
  • Compare Praise to a competitor with a claim you can't back up.

Quick swap: bad claim → safe claim

❌ Don't say✅ Say instead
"Cures your hangover""My morning-after go-to"
"Fixes muscle cramps""How I stay hydrated after workouts"
"Clinically proven electrolytes""300mg sodium, 390mg potassium per serving"
"Boosts your immune system""Clean hydration I feel good about"
"Helps you lose weight""Zero sugar and tastes amazing"
"L-Citrulline for faster recovery""Made with watermelon juice powder and L-Citrulline"

Platform notes

  • Instagram / TikTok: disclosure in the first line of the caption and on-screen/spoken in the video.
  • Stories / Reels: on-screen text sticker with #PraiseAmbassador or #ad, visible long enough to read.
  • YouTube: verbal disclosure near the start and in the description.
  • Any live / podcast: say it out loud early.

When in doubt — ask first, post second

If you're not sure whether you can say something, don't post it — ask us. A 30-second question beats a takedown (or worse).

Getting this wrong can mean your content is removed, your Ambassador status is ended, forfeited commissions, and — for serious violations — personal liability. Getting it right keeps you, your audience, and Praise protected.

Questions: creators@drinkpraise.com

Praise Approved Claims Guide v1.0. Incorporated by reference into the Praise Ambassador Terms. Subject to change; always use the current version.